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»Tony Evans

Measuring Viewability: What Do Advertisers Need To Know?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Evans, corporate development director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go... Continue reading »
by AdExchanger // February 14th, 2014 //
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