OPINION: Data-Driven Thinking
State Privacy Laws Ignite The Contextual Targeting Opportunity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major […]
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