Tom Herman

  • Header Bidding Is Just Waterfalling By a Different Name

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Herman, CEO at DashBid. Recently, header bidding has been all the rage. The technique is supposed to increase revenue, help publishers reassert control in the programmatic landscape, break Google’s DoubleClick Ad Exchange advantage […]

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