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»tod silverstein

PR Firms Start Pitching Programmatic

Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies as clients ask for more measurable outcomes. “PR is... Continue reading »
by Alison Weissbrot // July 26th, 2018 //
»

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