AdExplainer: How To Use Attention Metrics
Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.
Tagged in:
- Adelaide
- ai
- attention
- attention metrics
- audio volume level
- Cary Tilds
- click-through rate
- contextual alignment
- cursor hover time
- dwell time
- Ed McElvain
- eye-tracking
- featured
- Frameplay
- Kargo
- luke lambert
- machine learning
- marc guldimann
- Mediahub
- Michael Piner
- michael shaughnessy
- omd
- omnicom media group
- Playground XYZ
- Rob Hall
- scroll depth
- time in view
- TVision
- Viewability
- Yan Liu