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Ad Tech Survival: Partner With Ad Agencies

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Currie, chief marketing officer at The List. Within three years, the average chief marketing officer will spend more on technology than a chief information officer. Approximately22% of global ad... Continue reading »
by AdExchanger // August 19th, 2014 //
»
 

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