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The Late Show

  • OPINION: On TV & Video

    The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions

    BY Anthony Vargas// March 20th, 2024

    More than two decades after they ran, Cerveza Cristal’s Star Wars ads are a perfect and unintentional cautionary tale for ad tech vendors pushing CTV ad products like virtual product placements and shoppable content overlays.

    Tagged in:
    • American Beauty
    • Canal 13
    • Cannes Lions
    • CatapultX
    • Cerveza Cristal
    • CTV
    • Gladiator
    • Grand Prix
    • jingle
    • Kargo
    • OMD Chile
    • PadSquad
    • product placement
    • Pulp Fiction
    • Qortex
    • shoppable content overlays
    • shoppable CTV
    • Star Wars
    • Stephen Colbert
    • Superman
    • The Late Show
    • The Lord of the Rings
    • virtual product placement

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