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»the AND platform

Ampersand Launches Solution To Simplify Advanced TV Buying

Ampersand, the sales consortium owned by Comcast, Cox and Charter, wants to simplify advanced TV ad buying by pooling the fragmented inventory across networks and cable operators across the United States. So it launched the AND platform Thursday, an interface where ad buyers can buy, plan and measure advanced TV inventory across Ampersand’s 85 million… Continue reading »

by Alison Weissbrot // January 23rd, 2020 //
»
 

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