OPINION: The Sell Sider
Auto And Sports Publisher TEN Sees Fruits Of Programmatic Hire
Since The Enthusiast Network (TEN), which owns 60 automotive and outdoor sports publications, hired Dana Caputo as its director of programmatic in December, it’s gotten its programmatic house in order. “I came on board to do yield optimization and also empower the sales team to sell programmatic,” Caputo said. Before hiring Caputo, TEN didn’t have […]
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