How Frank’s Redhot Gets Slam-Dunk Viewability Measurement For In-Game Ads
Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed for mobile devices. A proprietary metric from Frameplay, an in-game advertising company which uses computer vision to measure the viewability of in-game ads, monitored how long the ad remained visible to the player and compared these results to attention metrics for more established channels like social media.