Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment subscriptions, sure. Gaming subscriptions … I can see it. But subscriptions have now taken over the economy. This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription […]
Wine Access has evolved in lockstep with the internet and changing consumer habits. In 2006, it started operating ecommerce domains for wine publications and vineyards. Because it sends email follow-ups on behalf of wine sellers, Wine Access became an early email database with daily newsletter content and special offers. The company also started producing stories and content about its vineyard customers and wines, which generated cookies and publisher data. In 2017, it launched its own online store. Over the past two years, the company has been surfing the next major wave of the digital economy: the great subscription boom.
