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»steve williams

How A Connected World Reshapes Audience Buying

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Williams, chief operating officer of Mediaglu. Over the past several years, an abundance of ad-tech companies have constructed large businesses completely dependent on their audience data. This data is... Continue reading »
by AdExchanger // November 6th, 2013 //
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