• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Steve Wadsworth

What Might Replace The CPM Pricing Model For Video Ad Buying?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising have been calling for the end of CPM pricing for years. It is an antiquated pricing model that attempts to deliver on one... Continue reading »
by AdExchanger // May 7th, 2018 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • TripAdvisor Journeys Into Non-Travel Advertising
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved