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»Steve Wadsworth

What Might Replace The CPM Pricing Model For Video Ad Buying?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising have been calling for the end of CPM pricing for years. It is an antiquated pricing model that attempts to deliver on one... Continue reading »
by AdExchanger // May 7th, 2018 //
»
 

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