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»Steve Sullivan

Google To Publishers: Programmatic And Direct Sales Can Cohabitate

Google executives have been banging the drum on “premium programmatic” for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau’s VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for the company’s approach, including assurances… Continue reading »

by David Kaplan // February 8th, 2013 //
»
 

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