Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.
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Always Be Closing; ‘Sadsung’ Fridges
Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.
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OPINION: On TV & VideoThe Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions
More than two decades after they ran, Cerveza Cristal’s Star Wars ads are a perfect and unintentional cautionary tale for ad tech vendors pushing CTV ad products like virtual product placements and shoppable content overlays.