OPINION: Data-Driven Thinking
As Snapchat Aspires To Become A Dominant Mobile Ad Player, Questions Loom
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Blake, senior vice president of social delivery at Kinetic Social. For years, Facebook and Twitter have tried to convince advertisers of the value of targeting consumers within their environments. […]
Tagged in: