Big Platforms Are Embracing Gaming, But Ad Spend Still Lags
While advertisers’ interest in gaming may be growing, their spending commitments seem stuck on pause, judging by Tuesday’s IAB PlayFronts event.
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Stephanie Latham
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Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads
Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats available through Google Ad Manager.
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And The News Gets Nothing; Build It Blox By Blox
In today’s newsletter: Online news revenue is being throttled around the web; Roblox is on a mission to build a $1 billion ad business; and TikTok is circumventing the Apple App Store’s 30% fee by directing users off iOS to purchase TikTok coins.
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Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform
The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.
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Apple Opens Up (To Devour) Podcast Subscrips; Roblox Is Out Of The Blocks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
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