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»Staw

For Publishers, Embracing Programmatic Is Not A Black Or White Decision

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. Publishers, including Refinery29 and BuzzFeed, represent hot digital content brands that have recently decided to opt out of the real-time bidding (RTB) ecosystem. Some, like BuzzFeed, don’t... Continue reading »
by AdExchanger // August 28th, 2015 //
»

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