Stagwell Acquires Publisher Monetization Network Freestar
The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.
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Stagwell Future of News
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Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
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OPINION: The Sell SiderDon’t Cancel Brand Safety – Improve It
Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.