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Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media

BY James Hercher// January 21st, 2026

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
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OPINION: On TV & Video

Does Nielsen’s MRC Relegation Spell A Brave New World For Sports Sponsorship?

BY AdExchanger Guest Columnist// September 27th, 2021

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Brian Kim, CEO at Relo Metrics. Everybody knows the old adage, nobody gets fired for buying IBM. In the television or sport industry, until recently, the same could have been said for the decision to […]
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