Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs to establish direct connections with media companies. The marketers are interested in media, after all, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hopf, founder and president at SourceKnowledge. Unless you have a hard conversion point on your website, measuring ad performance can be a tricky game. This is especially true for advertisers who run massive […]
Canadian video ad platform SourceKnowledge has closed $1.5 million in mezzanine financing from BDC Capital that it will use for product development and building out its West Coast operations. The Montreal-based company, which was founded in 2009, is profitable and was largely bootstrapped until now, so it wished to remain modest by taking a mezzanine […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Hopf, president and founder at SourceKnowledge. Challenges like viewability, fraud and bot traffic have seized the attention of the online advertising industry, but instead of getting distracted by problems […]
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks video and mobile should be the first entry points into its acquisition funnel. Founded in 2012, the company has more than 1.6 million active users (most of them young males […]
