Twitter has opened up Lead Generation cards to all advertisers after a limited release earlier this May. Twitter appears to be after direct-response advertising. Writing in a blog post, Twitter product manager Tarun Jain described the Lead Gen cards as “a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message.” […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. Today’s social advertising campaigns and branded social communities reach tens of thousands, even millions of people. Brands now benefit from cultivated communities that act on special […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]
Media companies aren’t what they used to be as distinct technology companies and agencies may percolate within. Think Hearst/iCrossing, Gannett and its cadre of digital tools and services, The New York Times, Conde Nast – and Washington Post Company and SocialCode. As CEO Laura O’Shaughnessy tells it, SocialCode is “the biggest player in the paid […]
