• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Skip4

  • Gaming

    Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games

    BY Anthony Vargas// November 9th, 2023

    Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets.

    Tagged in:
    • Candy Crush
    • CBS
    • cmo
    • CTV
    • Cumulus Media
    • Erin Schendle
    • featured
    • in-game advertising
    • mobile advertising
    • OpTic Gaming
    • OTT
    • Rachel Alexander
    • radio
    • Roblox
    • Skip4
    • Sonya Artz
    • sponsorships
    • Tegna
    • WFAA Media

Popular

  1. Comic: Shopper Marketing Data
    Commerce

    Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

  2. Platforms

    With GAM Going Direct To Buyers, SPO Is The New Normal

  3. Chris Paquette, CEO & founder, DeepIntent
    private equity

    Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners

  4. Technology

    Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool

  5. Paul Bannister, Chief Strategy Officer, Raptive
    OPINION: The Sell Sider

    Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved