sitescout

Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform to managed services. Shawn Riegsecker, Centro’s CEO, hinted at the time of acquisition the company might acquire a data-management platform to extend its biddable media offerings. Matt Sauls, cofounder and […]

Centro’s estimated $40 million purchase of demand-side platform SiteScout isn’t just intended to imbue the digital media workflow specialist with real-time bidding chops. Read the release. For Centro CEO Shawn Riegsecker, the point of this deal goes beyond wrenching the obvious efficiencies of having a DSP function in-house. Adding SiteScout will prepare Centro for the […]