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»Sina Weibo

Weibo – The Twitter Of China – Is Getting More Serious About Its Analytics

Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The previous version wasn’t that good,” admitted Bryan Cheng, VP of commercial products and platforms at Weibo, commonly described as a sort of Twitter/Facebook mashup. “The point is to provide more actionable data.”... Continue reading »
by Allison Schiff // October 26th, 2015 //
»
Salesforce.com To Plug Sina Weibo and VKontakte Into Radian6

Facebook may be the world’s largest social network, but regional social sites are carving out their own followings -- and companies are taking note. In a reflection of the rising influence of Chinese and Russian social networks, Salesforce.com is adding integrations into the Chinese microblogging sites Sina Weibo and Tencent Weibo, as well as VKontakte,... Continue reading »
by Judith Aquino // July 11th, 2013 //
»
 

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