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»Simmons

PE Firm Symphony Acquires Experian’s Consumer Insights Assets For $47M

Private equity firm Symphony Technology Group (STG) has acquired Experian Marketing Services’ Consumer Insights division for $47 million. This entity consists of Simmons Research and consumer clickstream data company Hitwise. Symphony will bring on about 300 people as a result of the deal. Although the deal price could increase by $5 million, which is contingent… Continue reading »

by Kelly Liyakasa // December 14th, 2015 //
»
Marketers and Consumers Report Usefulness, Effectiveness of Mobile Ads

Mobile devices are used not only to talk and text, but also to go online, check email, use social networks, and play games. All of this is well known, and marketers are trying to determine the best way to advertise to consumers within this experience. In its global 2013 Digital Marketers Report, Experian collected data… Continue reading »

by Kimberly Maul // March 28th, 2013 //
»
 

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