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»showrooming

GroupM Next’s Copeland: Data Is At The Center Of E-Commerce

E-commerce has become much more mainstream in the last two years. And yet, no one company, except for Amazon or perhaps Apple, appears to be notably dominant. Earlier this week, WPP’s GroupM Next released a survey of 1,000 users that showed 45 percent of customers shopping in-store at brick and mortar locations will walk out… Continue reading »

by David Kaplan // August 22nd, 2012 //
»
Unified Shopping Experiences Like ‘Showrooming’ Will Drive E-Commerce Growth

As retailers, both online and offline, prepare for this year’s holiday season, the evolution of the e-commerce space is expected to have an even bigger impact on the way people choose to buy things and how marketers attempt to influence what they buy. Citigroup analyst Mark Mahaney attended the eTail East conference in Boston last… Continue reading »

by David Kaplan // August 21st, 2012 //
»
AdExchanger: Showrooming

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

by AdExchanger // May 4th, 2012 //
»
 

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