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»Shell Eco-Marathon

Shell Brings Global Brand Back To Local Basics With Dynamic Video

Shell may bear the label “Big Oil,” but the global brand is not neglecting paid campaigns on the local level. Like many, the company is carefully testing performance of its owned vs. paid media channels. An interesting example can be seen in its use of dynamic video creative to drive people to regional events. “To some,... Continue reading »

by Kelly Liyakasa // September 18th, 2013 //
»
 

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