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SDK Bidding

  • Platforms

    With GAM Going Direct To Buyers, SPO Is The New Normal

    BY Anthony Vargas// September 9th, 2025

    GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

    Tagged in:
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