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»Salesforce.com Marketing Cloud

L’Oréal Beautifies Its Paid Media Investments With CRM

L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply as L’Oreal Paris shoppers or Maybelline brand loyalists. But new ecommerce channels create an abundance of choice, which makes consumers inherently less loyal. “For the past 20 years, each brand did what... Continue reading »

by Kelly Liyakasa // June 19th, 2015 //
»
Marketing Automation For Mobile Apps: Salesforce.com’s Next Main Squeeze

Besides its analytics announcement, Salesforce.com turned up the volume on mobility and its future in the wearables market during the Dreamforce conference. As if on cue, rapper Will.i.am paraded onstage Wednesday evening with a group of engineers where he revealed “PULS,” a smart wrist band he developed via fashion and technology firm i.am+, a business... Continue reading »

by Kelly Liyakasa // October 16th, 2014 //
»
Dreamforce: What Salesforce.com’s Analytic Bomb Drop Means For The Marketing Cloud

Salesforce.com revealed Wave Analytics Cloud this week at its Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s quilt. Speaking to more than 100,000 registrants (some were virtual), Salesforce.com’s chairman and CEO Marc Benioff called the analytics offering “revolutionary” and swiped at analytics competitors.... Continue reading »

by Kelly Liyakasa // October 15th, 2014 //
»
 

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