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RTL Belgium

  • Publishers

    How DPG Media Built Its Own (Mostly) Google-Free Ad Platform

    BY Anthony Vargas// October 30th, 2024

    Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.

    Tagged in:
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    • DPG Media
    • freewheel
    • google
    • Google Ad Manager
    • Google PMax
    • IAB
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    • index exchange
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    • Matterkind
    • Medialaan
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    • Meta Advantage+ Shopping Campaigns
    • Microsoft Advertising
    • RTL Belgium
    • RTL Nederland
    • Samsam
    • Sanoma Media Netherlands
    • Stefan Havik
    • Strava
    • Wikipower

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