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»rockefeller

Direct Marketers Speak Out Against New Data Protection Legislation

Senators John D. (Jay) Rockefeller IV (D-WV) and Edward Markey (D-Mass.) introduced legislation Wednesday that would require data brokers to be accountable and transparent about the information they collect and sell about consumers, but the direct marketing industry is already pushing back hard. “Consumers deserve to know what information about their personal lives is being... Continue reading »
by Don Willmott // February 13th, 2014 //
»
Data Brokers Respond To Senate Hearing

Edit 12/20: Experian's SVP of government affairs and public policy Tony Hadley (who also testified during the hearing) has written in with his observations. In the wake of Sen. Jay Rockefeller’s (D-WV) hearing on the practices of data marketers, AdExchanger reached out to the three data marketing solutions companies he accused of not complying with... Continue reading »
by Ryan Joe // December 19th, 2013 //
»

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