• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Rob Trauber

Johnny Was Puts A Data-Driven Spin On Influencer Marketing

Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel right for the brand. “What we’re looking for is authenticity,” said Rob Trauber, CEO of Johnny Was. “There are very few people we would pay to influence our products because it’s not... Continue reading »
by Alison Weissbrot // September 20th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • The End Of The Cookie Opens A Jar Of Opportunity
  • Basecamp CMO: ‘We’re Anti-Facebook And Google’
  • Acxiom Launches Addressable Media Buying Service Through Matterkind
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved