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»Richard Joyce

Forrester DSP Wave Finds That 'Differentiation Is Subtle'

Forrester’s 2017 DSP Wave ranking placed six platforms as market “leaders”: MediaMath, DataXu, Trade Desk, Turn, Adobe and Rocket Fuel. Three others straddled the line between “leaders” and “strong performers”: Google, AppNexus and AOL. AdForm fell into the “strong performers” category. Time Inc.-owned Viant, including Adelphic, trailed the rest of the group with a placement... Continue reading »
by Sarah Sluis // May 30th, 2017 //
»
 

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