RFID wristbands

Mike Finnegan will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8.  Live Nation is coining a new term to describe how it’s enabling data-driven marketing for festival advertisers: festech. Festivalgoers register their RFID [radio frequency identification] wristbands via email or Facebook and use them for entry and payment. They can also tap their bands at advertisers’ […]