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»RevTrax

Demographics And Geographies Influence Digital Coupon Activation

Certain cities, regions and demographics are more prone to activating digital coupons than others, according to a recent study from multichannel promotions platform RevTrax. In the study, five cities -- Charlotte, NC; Rochester, NY; Raleigh, NC; Virginia Beach, VA; and Huntsville, AL -- turned out to be the best areas to activate digital coupons for... Continue reading »
by Kimberly Maul // December 17th, 2012 //
»

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