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OPINION: Marketers

Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else

BY Joanna Gerber// June 10th, 2026

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater targetability to political spend.
Marketers

Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV

BY Joanna Gerber// July 10th, 2025

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere to stringent state laws and publisher policies.