red aril

On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as “a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and […]

PRESS RELEASE

Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background?  Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now.  Prior to […]