“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. We all knew the day would come when third-party cookies and device IDs would no longer be the Rosetta Stone of the industry. We are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Recent polling indicates overwhelming public support for GDPR-style privacy regulation in the United States. Congress has discussed privacy frequently since Facebook’s Cambridge Analytica scandal. And there’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Old models die hard. For more than a decade, attribution meant crediting the last click. But in an increasingly personalized and multichannel world, last-click has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial. These trials can’t take […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it surfaces […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. If technology is driving the union between marketing and advertising, who will end up steering the car? The answer to that question will play out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. On May 1, the President’s Council of Advisors on Science and Technology (PCAST) delivered its analysis of the current and future impact of big data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. I get it. Starting with our first-grade report card and continuing to the last time we pulled our credit report, we’ve feared someone else having […]
