Nielsen recently expanded its partnership with consumer data specialist Experian to cover the former’s Online Campaign Ratings with additional layers of demographic data. The new data represents progress, but some publishers are concerned. Media sellers fault both Nielsen and its audience measurement rival comScore, with its validated Campaign Ratings (vCE), for not keeping up with data-management […]
Its $405 million acquisition of video ad marketplace Adap.tv closes two big loops for AOL. The first is around video, which has become a bigger part of both its and rival Yahoo’s strategies. Both portals have doubled down on original video content creation, but AOL has looked to video as an ad-tech solution, whereas Yahoo […]
For all the glitz and glamour that surrounded Aol’s Newfronts programming preview on Tuesday, perhaps the most relevant news for advertisers came at the end of the showcase with a mention of the unsexiest of topics: back-office operations designed to support the thousands of hours of digital video, along with analytics. Following appearances by actors […]
Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers: “Given news such as this […]
