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Ramez Karkar

  • OPINION: Data-Driven Thinking

    Relief Is Coming For CPG Marketers Stuck On Data Desert Island

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramez Karkar, director of data architecture at Mediavest Spark. The current data landscape in which CPG marketers find themselves resembles an island without access to clean water. Luckily, supplies may […]

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  • Politics

    Data Isn’t Dead – Traditional Polling Is

    BY AdExchanger//

    “AdExchanger Politics” is a recurring feature tracking developments in politics and digital advertising.  Today’s column is written by Ramez Karkar, director of data architecture at Mediavest | Spark. Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election. Put […]

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