Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
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Rajeev Nair
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ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More
OpenAI’s growing ads business is starting to prove its worth. But if it wants to keep growing, it’s going to need stronger measurement solutions.