Pandora’s Revenue Gets A Boost From Local, Programmatic Still Nascent
Pandora is enjoying rising ad prices aided by its SMB sales efforts, CEO Brian McAndrews told investors during the company’s second quarter earnings call. “Our advertising investments, particularly in local, are paying off,” McAndrews said, adding, “RPMs were up 25% year over year, to a record $49.94.” According to McAndrews, Pandora’s success with local advertisers […]
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