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»Q2 2015 earnings

Pandora’s Revenue Gets A Boost From Local, Programmatic Still Nascent

Pandora is enjoying rising ad prices aided by its SMB sales efforts, CEO Brian McAndrews told investors during the company’s second quarter earnings call. “Our advertising investments, particularly in local, are paying off,” McAndrews said, adding, “RPMs were up 25% year over year, to a record $49.94.” According to McAndrews, Pandora’s success with local advertisers… Continue reading »

by Liz Rowley // July 23rd, 2015 //
»
IPG Says Impacts From ‘Pitchapalooza’ Won’t Be Felt Until 2016

Questions remain about Interpublic Group despite the strong second-quarter revenues reported Wednesday. On a call with investors, IPG chief executive Michael Roth spun the rash of media reviews – which some have nicknamed “pitchapalooza” – in a positive light, positioning the wave of media agency jump balls as an opportunity to win business. But any… Continue reading »

by Liz Rowley // July 22nd, 2015 //
»
 

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