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»Pursue Two-Way Transparency

Publishers Must Set Private Marketplace Rules, Pursue Two-Way Transparency

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that want to retain their premium stature are executing programmatic deals through private exchanges or directly with advertisers as they jump in to figure... Continue reading »
by AdExchanger // February 13th, 2015 //
»
 

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