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»publisher coalitions

How The Rise Of Publisher Coalitions Helps Programmatic

The joke is that France’s socialist roots made it easy for publisher coalitions to spring up in the country. La Place Media led the way, three years ago, followed by Audience Square in December 2012. But now the idea of cooperation among former competitors is spreading. In recent weeks, AdExchanger profiled coalitions in the UK... Continue reading »

by Sarah Sluis // May 6th, 2015 //
»
 

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