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»Publicis Omnicom Groupe

What The Publicis-Omnicom Merger Means To VCs

As news of the Publicis-Omnicom mega merger settles, questions remain about what this means for the advertising landscape. AdExchanger reached out to venture capitalists who fuel much of the ad market and asked them this question: “What impact do you expect the merger will have on ad tech and venture capital, if any?” Click or… Continue reading »
by Judith Aquino // July 30th, 2013 //
»
Publicis-Omnicom: A Race for Data

The differentiator is: Who holds the data? Immediately following the Publicis-Omnicom mega-merger that came on a sunny Sunday afternoon in France, a couple of questions remained. To what extent was the deal motivated by technology-driven changes in marketing? And what are the deal’s implications for consumer tech titans like Google, Twitter and Facebook? “If you… Continue reading »
by Kelly Liyakasa // July 29th, 2013 //
»
 

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