Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.
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OPINION: Data-Driven ThinkingRAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results
RAG is a recently developed process to ingest, chunk, embed, store, retrieve and feed first-party data into AI models. Here’s how to use these tools to inject first-party data into your next AI-enabled campaign.
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PODCAST: AdExchanger TalksInside Ally Financial’s Big Bet On Generative AI
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
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PODCAST: AdExchanger TalksGenerative AI Is Moving From Hype Into ‘Serious Mode’
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.
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Crafting A Conscience For Generative AI In Marketing
Paul Pallath, VP of applied AI at cloud consultancy Searce, spoke with AdExchanger about a few hypothetical – but very possible – ethical scenarios a marketer might face when using generative AI.