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»programmatic pulse

Programmatic Has A Pulse: How Traffic And Bid Patterns Manipulate Exchanges

On any given day or month, the programmatic marketplace is filled with spiky peaks and valleys as CPMs rise and fall and as audiences ebb and flow. The best trading desks, advertisers, publishers, DSPs and exchanges don’t just understand these variations in price, volume and user behavior. They act on them. That action might mean… Continue reading »

by Sarah Sluis // September 3rd, 2015 //
»
 

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