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»programmatic print

Time Inc. Adds Audience Categories As 'Programmatic Print' Takes Off

After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories to the original half dozen. Media planners can purchase new audience segments across 18 of Time Inc.’s US brands, including sport enthusiasts, travelers, fashion followers, moms and foodies. By doing so they... Continue reading »

by Sarah Sluis // July 31st, 2015 //
»
 

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