Will programmatic buying inevitably lead to a repeat on CTV of what happened with digital media publishers? We asked Roku, Tubi and NCBU that question on stage at our Programmatic IO event in Las Vegas.
Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact on its financial security.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement.
